You need to plan ahead if you want to achieve success in retail. Once the Christmas and sale season has finished you need to be fully prepared to optimise 2017 growth. One area that is crucial in a digital age is customer service to compete against ecommerce and international players such as Amazon, H&M, Zara…
Read articleIt’s important to remember that social media can make or break a retail business. I went online recently to research a store before I visited. The first thing that came up were negative reviews from customers. Some of the feedback was, ‘I have never experienced such rudeness from a staff member of a legitimate company…
Read articleOne of the most challenging aspects of being a sales person is overcoming objections. Many sales people hear an objection as a personal attack. Instead, it should be considered a question. Most salespeople think objections are a bad thing, but they are actually a good sign. When customers raise their concern, it means they’re giving…
Read articleWhen retailers train their managers and staff they generally don’t have any idea whether they’re getting any business value from the training. The new approach of measuring the application of learning is to deliver eLearning for Managers, backed up with mobile training apps for staff on the shop floor. Apps are the Latest Retail Training Resource…
Read articleHere are some tips on how to increase sales in your retail store: 1. Re-merchandise and rotate your displays – Give your repeat customers something to look forward to my updating products on end caps, window displays, and impulse displays with new and exciting merchandise! 2. Communicate constantly with your sales team – When you…
Read articleI’m often asked by retail managers how they can improve the success of their sales team. Many managers are taken aback by my response in suggesting that they should be coaching their team on a daily basis. Yes that’s right; on a daily basis!
Read articleTo achieve success store managers need to develop effective time management. Retail managers and owners are often pulled and pushed in many different ways due to the nature of retail. This can result in the business not moving forward due to managers and owners becoming overwhelmed by the multiple demands. Brian Tracy says that “every…
Read articleWhen you lead your business or store you need to create a ‘good place to work’. This is a place where people feel respected and valued and they understand the vision and direction of the business and how they fit in. Creating a ‘good place to work’ involves looking at how you actually treat people,…
Read articleIn today’s market a lot of companies are opting for traineeships over fee for service training to take advantage of funding from the Federal and State governments. Most companies are eligible for traineeships as long as they intend to employ the trainee for the duration of the course and are prepared to provide supervision and…
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Whether you are a retail salesperson looking to improve your sales or a store owner looking to build a team of successful salespeople, these tips will help you. These tips come from our retail sales training programs which communicate that every customer is different. A salesperson will need to learn to read the customer and…
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