Retail News

Product Knowledge is Power

Have you experienced frustration when you have asked a salesperson something basic about a product and they don’t know the answer? The best sales people are experts in the products they sell. The more a sales person knows about the merchandise the more effective they’ll be in their jobs, and the better equipped they will be…

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Plan for the Golden Period of Christmas

Christmas is a golden time of the year for retail sales. But as any retailer knows, the busiest time of the year also requires a bit of preparation. Before customers start shopping in December, it’s worth doing the ground work now to ensure you’re ready for the sales rush.

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How to Attract Customers to Your Store at Christmas

In the lead up to Christmas, most retailers will be asking themselves “How do I attract customers and increase foot traffic to my store?” There are three key ways to attract customers to the store: Visual merchandising (the display of products in your store) Local promotions and advertising Publicity (mostly managed by head office or…

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Make a Difference to your Customer’s In-Store Experience

In such a competitive retail environment, why are retailers neglecting to focus on the key thing that brings customers back into a store? With a consumer environment driven by prices and discounts, many retailers have focused their budget on marketing slogans and high profile campaigns. Whilst this might be drawing customers into the store, it is…

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Handling Difficult Situations

It is human nature to want to avoid conflict and potentially stressful situations. Many people avoid dealing with challenging situations altogether and make excuses for avoiding the issue. If a difficult situation in the workplace is not dealt with, it won’t be resolved and will often fester and get worse.

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Visual Impact is a Huge Component of Retail Merchandising

Great store presentations and product merchandising is like a good book. They both draw you in and leave you with a memorable experience. Developing an effective store layout, involves designing a logical customer traffic flow around you product displays so that your store is easy to shop.

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What are Growing Retailers Doing Right?

In my day to day role as a management consultant and trainer for the retail and consumer industries, I am exposed to a plethora of companies, executives, operational staff, retail managers and frontline staff. Some of the companies I work with are performing extremely well financially and are looking to capitalise on their results and…

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How and When to Hold Effective Staff Meetings

Often when we consult to retailers, I am surprised by the lack of interest most retailers have in holding staff meetings. I’m sure that many retail meetings are not effective or productive. We have all been in bad meetings that seem to go on and on while providing little value to the business. It’s about…

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Retail Training – Cost or Investment?

Training your staff costs money and time. Yet how can you be sure that it is worthwhile? Whether it’s in good times or bad, as retail consultants we often hear companies say that while they’d like to train staff, it is too expensive or they don’t have the budget for it.

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