How and When to Hold Effective Staff Meetings

Often when we consult to retailers, I am surprised by the lack of interest most retailers have in holding staff meetings. I’m sure that many retail meetings are not effective or productive. We have all been in bad meetings that seem to go on and on while providing little value to the business. It’s about knowing why and also how the role of effective staff meetings can impact on your business.

The purpose of staff meetings should focus on communication and motivation. Meetings are used todiscuss individual successes, train on new products, review new operations practices or to pump-up the team for a big selling day. The staff meeting is the key element that holds a retail team together.

Having a meeting for the meeting’s sake is a waste of everyone’s time and your money.  Therefore you should make sure that you have planned your meeting ahead of time to accomplish some specific goals.

Every good meeting begins with an agenda and even better planning.  But to make these happen, you need to know what your desired outcome is.  Do you want to improve selling or customer service behaviour on the shop floor?  Do you want to make sure that team members are operationally compliant?  Or maybe you want to improve product knowledge.

As retail consultants we often advocate that our clients hold regular scheduled meetings with their sales team.  These meetings fall into the following types:

  • Daily briefings – these are 5-10 minute huddles held at the beginning of each shift or day that are focused on understanding the days focus, the day’s selling activities and the individuals work responsibilities
  • Weekly sales and training meetings –conduct a 15-20 minute meeting focused on helping the store in attaining its targets
  • Monthly planning and training meeting – A 30 minute meeting that focuses on how the store will attain its sales targets for the upcoming month.

The key is to make your retail staff meetings productive and fun.  Every team member should want to attend them – either because they will be recognized for an accomplishment, learn something new or help their team to achieve targets.