Whether you are a retail salesperson looking to improve your sales or a store owner looking to build a team of successful salespeople, these tips will help you. These tips come from our retail sales training programs which communicate that every customer is different. A salesperson will need to learn to read the customer and…
The world of retail has changed and those who do not adapt will likely go out of business. Retail has become more challenging and simply opening a shop and expecting customers to walk in will no longer work.
Have you experienced frustration when you have asked a salesperson something basic about a product and they don’t know the answer? The best sales people are experts in the products they sell. The more a sales person knows about the merchandise the more effective they’ll be in their jobs, and the better equipped they will be…
Christmas is a golden time of the year for retail sales. But as any retailer knows, the busiest time of the year also requires a bit of preparation. Before customers start shopping in December, it’s worth doing the ground work now to ensure you’re ready for the sales rush.
In the lead up to Christmas, most retailers will be asking themselves “How do I attract customers and increase foot traffic to my store?” There are three key ways to attract customers to the store: Visual merchandising (the display of products in your store) Local promotions and advertising Publicity (mostly managed by head office or…
In such a competitive retail environment, why are retailers neglecting to focus on the key thing that brings customers back into a store? With a consumer environment driven by prices and discounts, many retailers have focused their budget on marketing slogans and high profile campaigns. Whilst this might be drawing customers into the store, it is…
It is human nature to want to avoid conflict and potentially stressful situations. Many people avoid dealing with challenging situations altogether and make excuses for avoiding the issue. If a difficult situation in the workplace is not dealt with, it won’t be resolved and will often fester and get worse.
Great store presentations and product merchandising is like a good book. They both draw you in and leave you with a memorable experience. Developing an effective store layout, involves designing a logical customer traffic flow around you product displays so that your store is easy to shop.
In my day to day role as a management consultant and trainer for the retail and consumer industries, I am exposed to a plethora of companies, executives, operational staff, retail managers and frontline staff. Some of the companies I work with are performing extremely well financially and are looking to capitalise on their results and…
Often when we consult to retailers, I am surprised by the lack of interest most retailers have in holding staff meetings. I’m sure that many retail meetings are not effective or productive. We have all been in bad meetings that seem to go on and on while providing little value to the business. It’s about…
