In the lead up to Christmas, most retailers will be asking themselves “How do I attract customers and increase foot traffic to my store?” There are three key ways to attract customers to the store: Visual merchandising (the display of products in your store) Local promotions and advertising Publicity (mostly managed by head office or…
In such a competitive retail environment, why are retailers neglecting to focus on the key thing that brings customers back into a store? With a consumer environment driven by prices and discounts, many retailers have focused their budget on marketing slogans and high profile campaigns. Whilst this might be drawing customers into the store, it is…
It is human nature to want to avoid conflict and potentially stressful situations. Many people avoid dealing with challenging situations altogether and make excuses for avoiding the issue. If a difficult situation in the workplace is not dealt with, it won’t be resolved and will often fester and get worse.
Great store presentations and product merchandising is like a good book. They both draw you in and leave you with a memorable experience. Developing an effective store layout, involves designing a logical customer traffic flow around you product displays so that your store is easy to shop.
In my day to day role as a management consultant and trainer for the retail and consumer industries, I am exposed to a plethora of companies, executives, operational staff, retail managers and frontline staff. Some of the companies I work with are performing extremely well financially and are looking to capitalise on their results and…
Often when we consult to retailers, I am surprised by the lack of interest most retailers have in holding staff meetings. I’m sure that many retail meetings are not effective or productive. We have all been in bad meetings that seem to go on and on while providing little value to the business. It’s about…
