Marketing for Retailers

The State of Retail 2017 – “WINTER IS HERE” a Fairy-tale or nightmare based on the Game of Thrones.

 “WINTER IS HERE” a Fairy-tale or nightmare based on “Battle of the Bastards” of Game of Thrones. Global retail is facing a winter(s) of discontent as […]

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How Global Warming and Asia are Influencing Global Fashion Brands Range Planning

Global warming and the unpredictability of seasons has made the traditional spring/summer and autumn/winter fashion season range planning a high-risk strategy. British fashion Brand Burberry announced […]

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Winning through your Competitive Advantage

The world of retail has changed and those who do not adapt will likely go out of business. Retail has become more challenging and simply opening […]

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How to Attract Customers to Your Store at Christmas

In the lead up to Christmas, most retailers will be asking themselves “How do I attract customers and increase foot traffic to my store?” There are […]

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Visual Impact is a Huge Component of Retail Merchandising

Great store presentations and product merchandising is like a good book. They both draw you in and leave you with a memorable experience. Developing an effective […]

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Are You Taking Advantage of Opportunities at the Change Room?

Customers who use a change room are 71% more likely to buy – and buy twice as much – as those simply browsing the sales floor. […]

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