Product Description

This 30 minute eLearning module will provide retailers with an understanding of customer databases and how they are used to communicate with and create loyal customers. It will provide you with an understanding of how to build closer relationships with your customers, be competitive and create a loyalty program.

The objective of the module is to provide retailers with the knowledge of how to develop and implement a customer database and utilize this to create loyal customers

Duration: 30 minutes


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

*Creating loyal customers by utilizing a customer database (SCORM)


The key topics in the Creating Loyalty & Customer Databases eLearning course include:

1. What is a customer database?

2. Why retailers need a customer database

3. Sources of Data

4. Capturing the Data

5. Customer Database System

6. Calculate your customer database goal

7. Utilizing Your Customer Database to Create Loyal Customers


Area managers, store managers, retail owners and head office operations and marketing teams who want to develop the web presence of their retail business.

Course Usage

Courses are sold for usage by a single person for a 1 year licence period.

*Quiz for Customer Loyalty & Databases (Assessment)

In order to gain a certificate from the 6one5 Retail Academy in the Creating Loyal Customers by Utilizing a Customer Database eLearning course, you must complete the quiz and gain a minimum score of 60%.

Completing the quiz is a good way to confirm you understanding of the course material.

Once you have successfully completed the Quiz please take some time to complete a short Feedback Survey on your experience.

You can then download your Certicate of Completion from the Course Overview page.